Using social media sites like Facebook and LinkedIn to help build real estate marketing is nothing new. But Pinterest — a relative newcomer to the social media world — might prove the most valuable social medium for real estate agents.
For those that don't know, Pinterest allows users to "pin" images and videos they like online to individual pin boards. Friends can easily see those pins and share them. It's got a strong social aspect but also — and maybe more importantly — Pinterest is powerful because it drives more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube (study by Simply Measured). With 25 million users, the potential for exposure is huge for real estate agents as well as home buyers on Pinterest.
Read more: http://freeagent.adwerx.com/blog/2013/7/10-pinterest-ideas-for-real-estate-agents
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